Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Creasing is the process preparing thick paper for folding, aimed at making it easier and avoid cracking. Creasing is required for papers with a thickness of 250g or more. Without the creasing the printed paper may have small cracks and chipping paint. If you order a brochure on 250gsm or 300gsm paper you will receive [...]

Undoubtedly, business cards are a very useful thing in our daily lives. The aesthetic and well-designed, effectively communicate your message, the company and its nature in a very discreet way. They will help you attract new customers, increase overall sales of the company. When designing a business card, you have to take not only the [...]