Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Posters are a very attractive way of advertising. They contain a lot of relevant information, its graphic design are intended to attract customers. How did they get their popularity? The first posters appeared already in pre-Christian times. In the old days they were used to forward legal information, the provisions of the then rulers, prohibition [...]

Convert DOC to PDF file Many of the printer to print mostly in PDF format because it is very difficult to accidentally change the contents during processing. Many beginners would like to convert Word to PDF. Here’s how: Simply install such as the free OpenOffice.org suite and the software to read PDF files, or Acrobat [...]