Undoubtedly, business cards are a very useful thing in our daily lives. The aesthetic and well-designed, effectively communicate your message, the company and its nature in a very discreet way. They will help you attract new customers, increase overall sales of the company. When designing a business card, you have to take not only the [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Brochures are one of the most popular form of advertising especially for large companies. The term was coined in the 18th Century which was an equivalent of a French word, borrowed from brochure. The brochures were used to monitor the events in politics, economy or in the cultural life of a community. As a client [...]