FSC The Forest Stewardship Council (FSC) is an eco-label, which ensures that the production of wood-based paper respects all the procedures necessary toensure the sustainable management of forests. The FSC is an international organization founded in 1993 by forest owners, timber companies in the industry, social groups and associations of environmental protection. The main work [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Business cards are undeniably crucial tool of business marketing. Can you imagine going to a meeting without a few of them packed securely in a wallet or a special case? Do you know what are the sizes of the business cards? In the UK we use standard European size 55 x 85mm. In some European [...]