To develop and grow, every single company must advertise itself. The way to advertise inexpensively is definitely the street marketing The street marketing seeks to combine power (number of exposed contacts) and impact in terms of image and memory. It allows direct contact with customers. During this operation marketing, flyers and leaflets play a powerful [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Calendars are present in almost every house and definitely in every company. We cannot imagine an office without a calendar haging on the wall or at least a small one on a desk. There are different types of calendars: photo wall calendars, desk calendars, poster calendars, wallet calendars. Calendars can be saddle stitched or bounded [...]