Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

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Today The history of printing dates from the Middle Ages, at that time the books were hand written. That role belonged to the monks in copying scriptoria in the ink and with quill pen clipped to each book. This work, of course, required hundreds of hours of work. Everything changed in the sixteenth century thanks [...]