Business cards are undeniably crucial tool of business marketing. Can you imagine going to a meeting without a few of them packed securely in a wallet or a special case? Do you know what are the sizes of the business cards? In the UK we use standard European size 55 x 85mm. In some European [...]

Leaflets are very often used by companies, organizations and individuals for marketing purposes. Therefore, professional printing should meet appropriate criteria, and designing flyers must be based upon standards set by the client: - expressive pictures - expressive content - appropriate size images - an appropriate choice of colors - refined draft Graphic designer must have [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]