Calendars are used all the year round. They inform us about the current date, birthdays and other important events. Very often, changing the date by tearing off another page of our wall calendar will can spot an interesting recipe or some wise sayings. Wall calendars or even pocket ones are a great way to promote [...]

One could say that a booklet is a small book with the cover which advertises and describes products that are available for sale. Usually a brochure contains photographs, descriptions and terms of sale. Brochures are often used to advertise a particular product or services. It is a tool that is used to represent the company [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]