The poster is a visual form of advertising that the recipient usually found on the streets of a size no smaller than A2. The poster is printed to one side (simplex) and is displayed in the locations visited by an audience. The poster is an advertisement, advertising, slogans included in an artistic print. Posters are [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

You should always have business cards with you when you visit a business because every time it can serve you well. A business card will help you to stand, to remember the full name of a person you have recently encountered. It will help you to build a professional image in the eyes of your [...]