Well designed and nicely printed business card speaks laud! Since laminated business cards can be used much longer than ordinary ones, they are more and more popular. Although the business card holds only the very basic information such as name and company contact details it can greatly help especially during the first interview and may [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

The effectiveness of advertising leaflets: The main factor which affects the conversion leaflet > customer. Effective market research must be made before the distribution of leaflets. What is so characteristic in handing out leaflets? It is a tedious job that requires a lot of patience. On a scale of a person who distributes he or she [...]