From our earliest years, we have become victims of the invasion of advertising. Statistics show that every day the average person sees 3,000 advertisements a day. We spot them on the bus, in any waiting room, on stadiums and other public buildings. Flyers go to our mailboxes, posters are hung on the walls, and colorful [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

FSC The Forest Stewardship Council (FSC) is an eco-label, which ensures that the production of wood-based paper respects all the procedures necessary toensure the sustainable management of forests. The FSC is an international organization founded in 1993 by forest owners, timber companies in the industry, social groups and associations of environmental protection. The main work [...]