Why does your flyers must be prepared by a professional? Do not hesitate to invest in advertising your restaurant, shop or your insurance agency. Good publicity is essential to sustain your business. It is only through flyers that are prepared by a professional that will bring you potential customers. A graphic designer will choose the [...]

When creating a project leaflets, brochures and posters we have to remember the very important principles. One of them is a TAC limit (stands for Total Area Coverage). What exactly does that mean? TAC Limit is nothing more than the total percentage of components of the CMYK color (CMYK simplest terms is a color model [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]