Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Why does your flyers must be prepared by a professional? Do not hesitate to invest in advertising your restaurant, shop or your insurance agency. Good publicity is essential to sustain your business. It is only through flyers that are prepared by a professional that will bring you potential customers. A graphic designer will choose the [...]

Creasing is the process preparing thick paper for folding, aimed at making it easier and avoid cracking. Creasing is required for papers with a thickness of 250g or more. Without the creasing the printed paper may have small cracks and chipping paint. If you order a brochure on 250gsm or 300gsm paper you will receive [...]