One could say that a booklet is a small book with the cover which advertises and describes products that are available for sale. Usually a brochure contains photographs, descriptions and terms of sale. Brochures are often used to advertise a particular product or services. It is a tool that is used to represent the company [...]

Sometimes the customer receives his or her flyers with color that is different to the one they prepared  artwork. The printing company printed their projects according to the colors that were chosen. So why is the difference? The draft ought to be printed on your printer before the print job is done to make sure [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]