Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

This imposition of a thin foil on the paper’s surface. It is one of the fundamental forms of finishing in the printing industry. It can be performed using three methods: wet – with the glue, hot – where the glue is on the foil in a solid form and mixed technique – wet with adhesive [...]

The poster is a visual form of advertising that the recipient usually found on the streets of a size no smaller than A2. The poster is printed to one side (simplex) and is displayed in the locations visited by an audience. The poster is an advertisement, advertising, slogans included in an artistic print. Posters are [...]