Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Almost every company decides to use leaflets for advertising purposes. Distribution is so widespread that we can find a flyer behind the car’s windscreen, in the mailbox, and get it into your hand walking through the streets of each city. Flyers are so inexpensive type of advertising that, in most cases, we go for them [...]

The environment Each year 13 million hectares of forest disappear from the earth’s surface. To cope with the environmental destruction it would be wise to order products printed onto PEFC certified papers only. The PEFC Council (Programme for the Endorsement of forest) is an independent non-governmental non-profit body, founded in 1999, it guarantees that the [...]