Printing flyers is not as simple as it may seem. The real and impressive flyer for the promotion and marketing is the result of a hard work of a professional designer. To see how it all looks in real, we would like to present some of the key issues of promotion using leaflets. Flyer design [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Are you able to remember the content of any flyers that you had in your hands within a week or even yesterday? Are you sure it was advertising a language school, pizzeria or a financial service,  can you remember the name of this company? Probably not. The reason is simple because all the flyers look [...]