The word “calendar”comes from the Latin Calendarium (Debt Paper), which is linked to the interest paid to the old days. The calendar was used by the people defining the era. They wanted to look back in years, months, divided by the determination of the lengths of months and days. Today, calendars are used for the [...]

The poster is a visual form of advertising that the recipient usually found on the streets of a size no smaller than A2. The poster is printed to one side (simplex) and is displayed in the locations visited by an audience. The poster is an advertisement, advertising, slogans included in an artistic print. Posters are [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]