When creating a project leaflets, brochures and posters we have to remember the very important principles. One of them is a TAC limit (stands for Total Area Coverage). What exactly does that mean? TAC Limit is nothing more than the total percentage of components of the CMYK color (CMYK simplest terms is a color model [...]

FSC The Forest Stewardship Council (FSC) is an eco-label, which ensures that the production of wood-based paper respects all the procedures necessary toensure the sustainable management of forests. The FSC is an international organization founded in 1993 by forest owners, timber companies in the industry, social groups and associations of environmental protection. The main work [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]