The effectiveness of advertising leaflets: The main factor which affects the conversion leaflet > customer. Effective market research must be made before the distribution of leaflets. What is so characteristic in handing out leaflets? It is a tedious job that requires a lot of patience. On a scale of a person who distributes he or she [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

The first impression is done only once. Well-prepared visual identity is the crucial element that builds a positive image. It is also consistent, in line with the mission of the company, distinguishing it from other companies, an ideal communication tool, it also helps to build a good reputation. A professional design studio – will always [...]