Today, many products such as flyers, business cards, catalogs, posters are printed in the CMYK color model. What does that mean? The CMYK color model is a subtractive color model, which forms the technical basis for the modern four-color printing. CMYK The acronym stands for the three color components: cyan, magenta, yellow and black content [...]

You will know an expert when you hear him talking – each branch has its own “code “. Similarly, in the printing industry. To make your life easier, we have prepared here some abbreviations and records. The main parameter is the number of colors, which need to print the job. These are, of course, basic [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]