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This imposition of a thin foil on the paper’s surface. It is one of the fundamental forms of finishing in the printing industry. It can be performed using three methods: wet – with the glue, hot – where the glue is on the foil in a solid form and mixed technique – wet with adhesive [...]
Almost every company decides to use leaflets for advertising purposes. Distribution is so widespread that we can find a flyer behind the car’s windscreen, in the mailbox, and get it into your hand walking through the streets of each city. Flyers are so inexpensive type of advertising that, in most cases, we go for them [...]
Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]
