Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Leaflets are very often used by companies, organizations and individuals for marketing purposes. Therefore, professional printing should meet appropriate criteria, and designing flyers must be based upon standards set by the client: - expressive pictures - expressive content - appropriate size images - an appropriate choice of colors - refined draft Graphic designer must have [...]

Creasing is the process preparing thick paper for folding, aimed at making it easier and avoid cracking. Creasing is required for papers with a thickness of 250g or more. Without the creasing the printed paper may have small cracks and chipping paint. If you order a brochure on 250gsm or 300gsm paper you will receive [...]