Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Printing flyers is not as simple as it may seem. The real and impressive flyer for the promotion and marketing is the result of a hard work of a professional designer. To see how it all looks in real, we would like to present some of the key issues of promotion using leaflets. Flyer design [...]

Modern printers look a little different today that they used to in past years. They are dominated by modern printing machines, which carry out work according to the latest technology and they do in a short period of time. Today, we all want to have a product immediately, so it is important to carry out [...]