A gloss or matt laminate finish in normally used for Business Cards, brochures or flyers. The finish assures a laminate coating like a transparent film or plastic. This will make the product more elegant and water resistant. A gloss finish is ultra shiny and it brings out the colour on the photos where as matt [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Sometimes the customer receives his or her flyers with color that is different to the one they prepared  artwork. The printing company printed their projects according to the colors that were chosen. So why is the difference? The draft ought to be printed on your printer before the print job is done to make sure [...]