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Almost every company decides to use leaflets for advertising purposes. Distribution is so widespread that we can find a flyer behind the car’s windscreen, in the mailbox, and get it into your hand walking through the streets of each city. Flyers are so inexpensive type of advertising that, in most cases, we go for them [...]
Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]
Brochures or magazines are simply folded leaflets that are stitched (or glued) together. They are perfect tool of promotion especially when you have a great variety of products in your offer. Believe or not you will still find customers who prefer to have a paper made brochure with holiday-offers rather than visit your website. Brochures [...]
