Recent Posts
RGB versus CMYK Working on a computer-machined graphics we have to consider what the final effect you want to get and what it will be duplicated. If the final job is printed we have to take into account the record of CMYK colors: Cyan (blue), Magenta (Magenta), Yellow (yellow) and black (black). All scanners and [...]
Are you able to remember the content of any flyers that you had in your hands within a week or even yesterday? Are you sure it was advertising a language school, pizzeria or a financial service, can you remember the name of this company? Probably not. The reason is simple because all the flyers look [...]
Brochures are one of the most popular form of advertising especially for large companies. The term was coined in the 18th Century which was an equivalent of a French word, borrowed from brochure. The brochures were used to monitor the events in politics, economy or in the cultural life of a community. As a client [...]