Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

You will know an expert when you hear him talking – each branch has its own “code “. Similarly, in the printing industry. To make your life easier, we have prepared here some abbreviations and records. The main parameter is the number of colors, which need to print the job. These are, of course, basic [...]

Establishment of individual company associated with bearing the prices associated with different types of purchases and formalities. If we assume that we have to buy the store equipment, merchandise, we ordered a variety of advertising leaflets, flyers. The choice of such things at any time may cause lots of troubles because you have to look [...]