Do you have a company logo or image you want to use the draft leaflets? Remember that many printers require that the images were accompanied by at least 300 dpi resolution. Resolution determines the number of points per unit area, expressed in dots per inch and maintains a close relationship between the number of pixels [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Almost every company decides to use leaflets for advertising purposes. Distribution is so widespread that we can find a flyer behind the car’s windscreen, in the mailbox, and get it into your hand walking through the streets of each city. Flyers are so inexpensive type of advertising that, in most cases, we go for them [...]