Are you able to remember the content of any flyers that you had in your hands within a week or even yesterday? Are you sure it was advertising a language school, pizzeria or a financial service,  can you remember the name of this company? Probably not. The reason is simple because all the flyers look [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Letterhead stationery is often called headed paper. The typical range weight are 70-120gsm. In most cases, it is cut to A4 size and it can be  overwritten with common printer or typewriter. The standard paper for letterhead is also called offset paper. Letterhead carry basic company information such as Company name, phone number, fax number, [...]