Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Sometimes the customer receives his or her flyers with color that is different to the one they prepared  artwork. The printing company printed their projects according to the colors that were chosen. So why is the difference? The draft ought to be printed on your printer before the print job is done to make sure [...]

More details …. If you have a print ready project to produce a brochure or a magazine and you’ve already chosen the weight of the paper and the inside cover. You should know that you have several options to produce your brochure with the Perfect Binder (coverage, edge and back are one: wrap blanket), 2 [...]