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Are you able to remember the content of any flyers that you had in your hands within a week or even yesterday? Are you sure it was advertising a language school, pizzeria or a financial service, can you remember the name of this company? Probably not. The reason is simple because all the flyers look [...]
You will know an expert when you hear him talking – each branch has its own “code “. Similarly, in the printing industry. To make your life easier, we have prepared here some abbreviations and records. The main parameter is the number of colors, which need to print the job. These are, of course, basic [...]
Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]
