Printing flyers is not as simple as it may seem. The real and impressive flyer for the promotion and marketing is the result of a hard work of a professional designer. To see how it all looks in real, we would like to present some of the key issues of promotion using leaflets. Flyer design [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Business cards are undeniably crucial tool of business marketing. Can you imagine going to a meeting without a few of them packed securely in a wallet or a special case? Do you know what are the sizes of the business cards? In the UK we use standard European size 55 x 85mm. In some European [...]