Posters are a very attractive way of advertising. They contain a lot of relevant information, its graphic design are intended to attract customers. How did they get their popularity? The first posters appeared already in pre-Christian times. In the old days they were used to forward legal information, the provisions of the then rulers, prohibition [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Why to advertise? Currently on the market there are still a lot of companies and new ones are being constantly created. This requires them to present their offers for a much wider forum. As the market is full therefore a company cannot do without promoting its activities otherwise it will end up with zero income, [...]