One could say that a booklet is a small book with the cover which advertises and describes products that are available for sale. Usually a brochure contains photographs, descriptions and terms of sale. Brochures are often used to advertise a particular product or services. It is a tool that is used to represent the company [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Creasing is the process preparing thick paper for folding, aimed at making it easier and avoid cracking. Creasing is required for papers with a thickness of 250g or more. Without the creasing the printed paper may have small cracks and chipping paint. If you order a brochure on 250gsm or 300gsm paper you will receive [...]