Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Varnish is a special method of selective decoration of paper, which can enhance a variety of items not highlighting them with color. The process of covering such a coating makes products such as leaflets, posters, business cards, etc. will look more elegant and professional. Differences in the attractiveness of the notice already for example, when [...]

Business cards are undeniably crucial tool of business marketing. Can you imagine going to a meeting without a few of them packed securely in a wallet or a special case? Do you know what are the sizes of the business cards? In the UK we use standard European size 55 x 85mm. In some European [...]