Any company that wants to stand up against the competition must have its own logo which is a key marketing tool. The creation of such logos, is a difficult task requiring the full professionalism and commitment on the part of the designer. The logo should: - show up well in both color and black and [...]

The effectiveness of advertising leaflets: The main factor which affects the conversion leaflet > customer. Effective market research must be made before the distribution of leaflets. What is so characteristic in handing out leaflets? It is a tedious job that requires a lot of patience. On a scale of a person who distributes he or she [...]

RGB versus CMYK Working on a computer-machined graphics we have to consider what the final effect you want to get and what it will be duplicated. If the final job is printed we have to take into account the record of CMYK colors: Cyan (blue), Magenta (Magenta), Yellow (yellow) and black (black). All scanners and [...]