From our earliest years, we have become victims of the invasion of advertising. Statistics show that every day the average person sees 3,000 advertisements a day. We spot them on the bus, in any waiting room, on stadiums and other public buildings. Flyers go to our mailboxes, posters are hung on the walls, and colorful [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Calendars are present in almost every house and definitely in every company. We cannot imagine an office without a calendar haging on the wall or at least a small one on a desk. There are different types of calendars: photo wall calendars, desk calendars, poster calendars, wallet calendars. Calendars can be saddle stitched or bounded [...]