Recent Posts
Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]
RGB versus CMYK Working on a computer-machined graphics we have to consider what the final effect you want to get and what it will be duplicated. If the final job is printed we have to take into account the record of CMYK colors: Cyan (blue), Magenta (Magenta), Yellow (yellow) and black (black). All scanners and [...]
Leaflets are very often used by companies, organizations and individuals for marketing purposes. Therefore, professional printing should meet appropriate criteria, and designing flyers must be based upon standards set by the client: - expressive pictures - expressive content - appropriate size images - an appropriate choice of colors - refined draft Graphic designer must have [...]
