The environment Each year 13 million hectares of forest disappear from the earth’s surface. To cope with the environmental destruction it would be wise to order products printed onto PEFC certified papers only. The PEFC Council (Programme for the Endorsement of forest) is an independent non-governmental non-profit body, founded in 1999, it guarantees that the [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Any company that wants to stand up against the competition must have its own logo which is a key marketing tool. The creation of such logos, is a difficult task requiring the full professionalism and commitment on the part of the designer. The logo should: - show up well in both color and black and [...]