Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

People spend fortune on high-tech equipment, latest tools and then they want to advertise they business. What would be the best solution. Can you afford TV commercial ? That would be rather for a huge company but maybe you have tried promote your business in a local radio station? Is that too expensive? We would [...]

Well designed and nicely printed business card speaks laud! Since laminated business cards can be used much longer than ordinary ones, they are more and more popular. Although the business card holds only the very basic information such as name and company contact details it can greatly help especially during the first interview and may [...]