Any company that wants to stand up against the competition must have its own logo which is a key marketing tool. The creation of such logos, is a difficult task requiring the full professionalism and commitment on the part of the designer. The logo should: - show up well in both color and black and [...]

Undoubtedly, business cards are a very useful thing in our daily lives. The aesthetic and well-designed, effectively communicate your message, the company and its nature in a very discreet way. They will help you attract new customers, increase overall sales of the company. When designing a business card, you have to take not only the [...]

Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]