Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Bleed is the area of composition which goes beyond the design or outside the crop area and crop marks. This area can be regarded as a margin of error – the area which ensures that the paint will be trimmed composition was also at its edges. When you create a composition that is suitably increased [...]

Well designed and nicely printed business card speaks laud! Since laminated business cards can be used much longer than ordinary ones, they are more and more popular. Although the business card holds only the very basic information such as name and company contact details it can greatly help especially during the first interview and may [...]