Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Letterhead stationery is often called headed paper. The typical range weight are 70-120gsm. In most cases, it is cut to A4 size and it can be  overwritten with common printer or typewriter. The standard paper for letterhead is also called offset paper. Letterhead carry basic company information such as Company name, phone number, fax number, [...]

Does the distribution of your flyer does not produce the intended effects? Products or services are advertised improperly? Money invested in the printing of leaflets, it is money spent down the drain? If you ask yourself similar questions then you need to know that there are 5 main reasons why this is happening. 1. The [...]