Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

From our earliest years, we have become victims of the invasion of advertising. Statistics show that every day the average person sees 3,000 advertisements a day. We spot them on the bus, in any waiting room, on stadiums and other public buildings. Flyers go to our mailboxes, posters are hung on the walls, and colorful [...]

Brochures are one of the most popular form of advertising especially for large companies. The term was coined in the 18th Century which was an equivalent of a French word, borrowed from brochure. The brochures were used to monitor the events in politics, economy or in the cultural life of a community. As a client [...]