This imposition of a thin foil on the paper’s surface. It is one of the fundamental forms of finishing in the printing industry. It can be performed using three methods: wet – with the glue, hot – where the glue is on the foil in a solid form and mixed technique – wet with adhesive [...]

The effectiveness of advertising leaflets: The main factor which affects the conversion leaflet > customer. Effective market research must be made before the distribution of leaflets. What is so characteristic in handing out leaflets? It is a tedious job that requires a lot of patience. On a scale of a person who distributes he or she [...]

Flyers are one of the cheapest and mainly the most effective forms of advertising today, apart from online advertising. You just need to know how to make this form of advertising effective. One should start with determining the exact audience to which flyers will be addressed. For example if the flyers  are  to promote cheap [...]