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Any company that wants to stand up against the competition must have its own logo which is a key marketing tool. The creation of such logos, is a difficult task requiring the full professionalism and commitment on the part of the designer. The logo should: - show up well in both color and black and [...]
To develop and grow, every single company must advertise itself. The way to advertise inexpensively is definitely the street marketing The street marketing seeks to combine power (number of exposed contacts) and impact in terms of image and memory. It allows direct contact with customers. During this operation marketing, flyers and leaflets play a powerful [...]
When creating a project leaflets, brochures and posters we have to remember the very important principles. One of them is a TAC limit (stands for Total Area Coverage). What exactly does that mean? TAC Limit is nothing more than the total percentage of components of the CMYK color (CMYK simplest terms is a color model [...]