Recent Posts
Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]
Calendars are present in almost every house and definitely in every company. We cannot imagine an office without a calendar haging on the wall or at least a small one on a desk. There are different types of calendars: photo wall calendars, desk calendars, poster calendars, wallet calendars. Calendars can be saddle stitched or bounded [...]
Today, many products such as flyers, business cards, catalogs, posters are printed in the CMYK color model. What does that mean? The CMYK color model is a subtractive color model, which forms the technical basis for the modern four-color printing. CMYK The acronym stands for the three color components: cyan, magenta, yellow and black content [...]
