Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Are you able to remember the content of any flyers that you had in your hands within a week or even yesterday? Are you sure it was advertising a language school, pizzeria or a financial service,  can you remember the name of this company? Probably not. The reason is simple because all the flyers look [...]

Brochures or magazines are simply folded leaflets that are stitched (or glued) together. They are perfect tool of promotion especially when you have a great variety of products in your offer. Believe or not you will still find customers who prefer to have a paper made brochure with holiday-offers rather than visit your website. Brochures [...]