Two scientist of the University from Illinois conducted an interesting study of advertising. Participants were called on to evaluate the attractiveness of the holidays, on the basis of information provided in the two advertising brochures (it was a trip to India and Thailand). The first tour brochure presented as a sequence of events that were [...]

Establishment of individual company associated with bearing the prices associated with different types of purchases and formalities. If we assume that we have to buy the store equipment, merchandise, we ordered a variety of advertising leaflets, flyers. The choice of such things at any time may cause lots of troubles because you have to look [...]

The first and fundamental step for each company to differentiate itself from other companies on the market is to design as appropriately unique image. A solid basis for the company’s image is definitely a perfectly thought-out graphic design. Nowadays the competition is so strong that one cannot fight back without the harmonious and well-planned development. [...]